Posts Tagged ‘West Coast’

Genesee Valley Ranch Agreement Brings Major Publishing Credits

December 28th, 2020

Forbes Magazine, Food & Wine and Others Publish David Leland Hyde Photographs With Articles About the Genesee Valley Ranch

Ranch Manager Connecting With Wagyu Cows, Winter, Genesee Valley Ranch, Sierra Nevada Mountains, California by David Leland Hyde. A print of this photograph appeared in the exhibition, “Agriculture West and Midwest” at the Plumas County Museum. It has also been the most widely used photograph in articles and other PR efforts on behalf of the ranch. Special thanks to Ranch Manager Michele Haskins and to the Palmaz Family. (Click 3X to See Large.)

Living in the Lost Sierra Northern California paradise that I do, I am fortunate to be surrounded by forests and mountain valleys where agriculture operates on a small scale. Here ranchers raise cattle and other livestock nearly all grass fed, the meat produced is “all natural” by default, and ranchers and farmers use zero to far fewer pesticides and other poisons, GMO or growth hormones such as rBGH and rbST.

This does not mean mountain valley living and agriculture are idyllic by any means, as many of the benefits mentioned above make the business more challenging in many ways, especially on small ranches in remote areas. In addition, profitable enterprises here not only have all the challenges found elsewhere, but must deal with the difficulties of cold, snowy winters, long and distant supply chains, sometimes unreliable food supplies, rugged terrain, inclement weather and far away veterinarian services.

Agrarian entrepreneurs in the mountains must innovate or die. As a result, here in Northeastern California, farms and ranches have developed and combined different approaches than used anywhere else in the world. For example: many of our producers are involved in a combination of farm-to-table and more traditional distribution models.

Many Plumas and Sierra County ranchers winter their cattle at lower elevations, often in the San Joaquin Valley or Sacramento Valley. This requires unusual partnerships and lease arrangements.

Surprisingly, with more people getting out of agriculture than into it, the Palmaz Family, known for the Palmaz Heart Stent, invented by Julio Palmaz, and Palmaz Vineyards in Napa, among other enterprises, in 2016 purchased Genesee Valley Ranch, just a few miles up the road from my home. The Genesee Valley Ranch was first homesteaded as the Hosselkus Ranch. The Hosselkus Ranch was historically significant to the area during the California Gold Rush as a stage stop and way station for travelers across the Sierra to the Central Valley and the rest of the California Gold Country. It was a cattle ranch predominantly, but also raised other livestock such as goats and hogs. The ranch changed hands a number of times after the original Hosselkus family owned it. Charles Clay and his family owned the ranch for most of the second half of the 20th Century, with Paul Neff purchasing it in 1992. It has been leased to cattle grazing off and on, but not run as a cattle ranch since the 1800s.

Cousins of the Napa Palmaz Family have been in ranching in South America since the 1940s. Julio Palmaz’ son Christian Gastón Palmaz said as a family they had always seen ranching as a healthy happy way to live. Christian remembers his time on ranches as a boy as some of his fondest memories. As a family they wanted a place to get away to and wanted to get back into ranching, but to do it differently than most commercial spreads and more like other small operations in the High Sierra. More importantly, Palmaz Vineyards had become known for sustainable and ecologically friendly practices at the Winery in Napa. The family wanted to continue that tradition by raising organic grass-fed and grass-finished beef, followed by potential diversification into other organic livestock and crops. In researching cattle breeds, they ran across Japanese Wagyu, a.k.a. Kobe Beef Cattle. One main advantage to Wagyu cows is that they are hearty and do well in cold and snow. This means the Genesee Valley Ranch does not have to send cows out to winter elsewhere. Wagyu is just catching on in the US. So far it is more popular in the Rocky Mountain States and in the Midwest. As of yet there are still few purveyors on the West Coast.

Besides the Wagyu Beef, Genesee Valley Ranch Manager, Michele Haskins, has a five-year rollout plan for a community gardens and a diversity of farm animals and other “natural” interdependencies and intercropping that will help fend off disease and other pests naturally. The Genesee Store, right on the ranch property, has now been completely converted into a full-service fine dining restaurant, with a state of the art kitchen, bathrooms, ADA access and other amenities. The Genesee Store serves Genesee Valley Ranch Grass Fed Beef, the main ingredient of many items on the menu. Ranch plans also include renovating the barns, creamery, stables and other outbuildings. Eventually they hope to make cheese at the Genesee Valley Ranch to be sold at the Palmaz Vineyards in Napa.

Genesee Valley Ranch is evolving to be just as high tech as the winery, which hosts the world’s first sustainable high tech wine cave with zero water waste. GVR uses aerial infrared technology to monitor pastures to move the cattle around thereby evenly grazing the native grasses and naturally keeping pests such as Star Thistle at bay. Meanwhile, the ranch hires local experts, cowhands and restaurant staff. Despite this focus on helping the local economy, directly benefiting local workers and letting local emergency EMTs and EVAC Helicopters land and take off at the GVR helipad in emergencies, a small handful of people in Genesee opposed the Palmaz use of their helicopter to travel to and from the ranch and to do their infrared pasture mapping. This minor dust up has all been resolved now. If you want to read more about it, you can do that elsewhere. I wrote a defense of the family myself in the local paper and in Plumas News. By far, the majority of people in Plumas County and in Genesee itself support the Palmaz Family and their cattle ranching outfit.

After I professed my support of the ranch and the family’s organic approach, the family invited me out to the big ranch house for more than one meal. Christian Palmaz and I went to lunch at Young’s Market in Taylorsville and other local hangouts as well. At one of our fun meet ups, I showed Christian my raw files that I had just photographed of the ranch. He was impressed. He also read and shared with the rest of his family one of my articles about my father Philip Hyde and his conservation photography that helped make many of the national parks of the West. Julio Palmaz sent me a photograph of himself reading Drylands: The Deserts of North America by Philip Hyde. How fun and cool is that? Meanwhile, when Christian saw my raw files and read my article about Dad, he said he wanted me to photograph for the ranch. He also wanted to acquire a license to use my previous landscape photographs of the area. I have been photographing Genesee since 2009. I was more than happy to have my images put to use for a good cause. Little did I know what a win it would be for my career, as well as for the ranch. The Palmaz marketing staff put my photographs up on the Genesee Store, Club Brasas Food and Wine Society and Genesee Valley Ranch websites. They also often use my images in other outreach and in articles in the mainstream press.

Genesee Valley Ranch has now been written up in a good number of national magazines and my photographs have been the main visual compliment to the articles. Forbes Magazine did a beautiful feature you can read online called, “How Tech Developed for a Vineyard Is Helping This Grass-Fed Cattle Ranch Grow,” by Bridget Shirvell. Two of my photographs appear in the piece, one as the header image. Foodie magazine favorite Food & Wine did an article headed with my photograph of the ranch manager connecting to the Wagyu cows (see above). Food & Wine appropriately titled the feature, “The Cattle at This Zen California Ranch Basically Run the Joint: Genesee Valley Ranch Takes Every Possible Step to be Extremely Respectful of Their Cows,” by Kristy Mucci. Southbay Magazine’s feature article, “Raising the Steaks” cannot be found online, but write-ups about it appear on the Palmaz Vineyards Blog, Genesee Valley Ranch Blog, Club Brasas Blog and on Moontide Media online. The luxury lifestyle magazine, Iconic Life, recently ran an article titled, “A Choice Cut: The Best of American Wagyu Beef,” by Laura Baddish. Iconic Life used five of my photographs of Genesee Valley and the Genesee Store. Golden State magazine also used four of my photographs in their article, “In the Hills That Sparked the Gold Rush, Genesee Valley Ranch Is Raising a Special Breed of Cattle.”

At the Genesee Store, when it opens inside again after the Covid-19 pandemic settles down, you can also view my landscape photographs of the ranch on slow rotation on a giant closed circuit TV while you enjoy their choice prime cuts of organic beef and other delicious natural and organic fare in sight of the mountains and green pastures where the Wagyu roam. Stop in some time at 7201 Genesee Road and have a bite or currently get a meal to go. You will be very glad you did. Call the store for hours and reservations at 530-280-0300. During the pandemic you can get curbside takeout and take and bake as well by calling or visiting Geneseestore.com.

Was Edward Abbey A Mystic?

September 12th, 2011

Jack Loeffler And Edward Abbey Discuss Mysticism While Camped At The Strait Of Hell On The West Coast Of Sonora, Mexico

White Herons, Playa, Baja California, Mexico, copyright 1981 by Philip Hyde.

In his biography of Edward Abbey, Adventures with Ed: A Portrait of Abbey, Jack Loeffler described traveling, friendship and working with Edward Abbey on various environmental campaigns. In one chapter Jack Loeffler told a story about exploring and car camping with the “Thoreau of the West” and his wife Clarke Cartwright Abbey on the west coast of Mainland Old Mexico. “On a dirt road that extended from El Desemboque to Kino Bay,” Jack Loeffler and Edward Abbey made camp.

They dubbed their camp “Osprey Bay” because they could see “no fewer than five inhabited osprey nests…” and during the day they could see osprey aloft nearly all the time. To get to the camp they had traveled several hundred miles from the U. S. border. Their camp was across Estrecho Infiernillo, or the Strait of Hell, from Baja California with Tiburon Island and Shark Island a few miles out in the Sea of Cortez or Gulf of California. Nineteenth century explorers called the narrow passage between Mexico and Baja California the Strait of Hell because during high tide and low tide, in some conditions, treacherous currents and sand bars tended to obstruct navigation and still do today. “There we remained for the better part of two weeks, hiking, floating in the rubber raft, avoiding stingrays, eating, drinking cold beer and warm beer, and even considering thinking about working.”

Edward Abbey made forays for firewood. Jack Loeffler and Edward Abbey dug a fire pit and lined it with large rocks in which they put a giant stuffed Turkey that Clarke Abbey had wrapped frozen before the trip. In the evening after their first Turkey feast when “the sound of the surf lulled them into a collective reverie,” Edward Abbey and Jack Loeffler set out on a walk east toward the mountains a few miles away:

The moon was bright. The air was warm. There was no wind. The conditions were ideal for a nighttime stroll near the Straight of Hell. We spoke very little for the first mile or so. We finally crossed the main north-south road and followed a trail continuing east. We were able to walk abreast and listen to the night sounds.

“Jack.”

“Ed.”

“Do you consider yourself a mystic?”

“Wow, I have to think about that for a minute. Do you?”

“Consider you a mystic? Yes.”

Consider yourself a mystic.”

“I asked you first.”

We stumbled along the trail for a bit.

“Probably no more than you do,” I replied vaguely. “Is there any vestigial Presbyterianism left in you?”

“Oh maybe a remnant or two left over from my childhood… But I was asking if you were a mystic?”

“It’s ironic, when I was in college, I was one of the two professed atheists on the campus. It took me years to realize that my sense of atheism was mostly the result of semantics. I certainly didn’t and don’t believe in an anthropomorphic god in any biblical sense. It seems that somehow I’ve intuited the presence of some principle or urge that the English language, at least, isn’t prepared to define. I suppose any religious feelings I have stem from the way I feel about the Earth and about consciousness. I’ve suspected for a long time that the planet is the living organism and that life is the way the planet perceives. We’re just a step along the way. Humans, I mean. We’re really not all that important when you think about it.

“Yeah, I know what you mean,” said Ed. “But what about a sense of purpose? I wonder if we have any purpose in a higher sense. It seems like you spend years trying to absolve yourself from your childhood biases. If you’re really interested, that is.”

“What about you, Ed? Have you ever had a sense of the mystical?”

“Well, as you know, I’ve always tried to follow the truth no matter where it leads. And intellectually, I’ve tried to come to terms with reality by examining the evidence of my own five good bodily senses that I was born with, using my mind to the best of my ability. But there was a time back in Death Valley where I had what I guess was as close to a mystical experience as I’ve ever had. That was years ago. I was a young man. I’ve never had anything quite like it since. As close as I’ve come is after I’ve been out camping somewhere for at least two weeks. It takes at least that long for me to really get into it and leave all the baggage behind.”

“Can you describe what happened back then?” I asked.

“Well, it’s not something that’s easy to remember intellectually. It was more the way I felt. As I recall, I felt like I wasn’t separated from anything else. I was by myself at the time. It was as if I could almost perceive some fundamental activity taking place all around me. Everything was alive, even the rocks. I was part of it. Not separate from it at all. I wept for joy or something akin to joy that I can’t really describe. It was a long time ago. It’s not something that can be remembered in the normal way, or at least normal for me. The only time I can get close to it is out camping. I don’t get to do that enough. Not nearly enough.”

See a video of Jack Loeffler on the role of artists in environmental activism… Or, read more about Edward Abbey and how he met and wrote Slickrock with Philip Hyde in the blog post, “Who Was Edward Abbey?