Posts Tagged ‘Genesee Friends’

Genesee Valley Ranch Agreement Brings Major Publishing Credits

December 28th, 2020

Forbes Magazine, Food & Wine and Others Publish David Leland Hyde Photographs With Articles About the Genesee Valley Ranch

Ranch Manager Connecting With Wagyu Cows, Winter, Genesee Valley Ranch, Sierra Nevada Mountains, California by David Leland Hyde. A print of this photograph appeared in the exhibition, “Agriculture West and Midwest” at the Plumas County Museum. It has also been the most widely used photograph in articles and other PR efforts on behalf of the ranch. Special thanks to Ranch Manager Michele Haskins and to the Palmaz Family. (Click 3X to See Large.)

Living in the Lost Sierra Northern California paradise that I do, I am fortunate to be surrounded by forests and mountain valleys where agriculture operates on a small scale. Here ranchers raise cattle and other livestock nearly all grass fed, the meat produced is “all natural” by default, and ranchers and farmers use zero to far fewer pesticides and other poisons, GMO or growth hormones such as rBGH and rbST.

This does not mean mountain valley living and agriculture are idyllic by any means, as many of the benefits mentioned above make the business more challenging in many ways, especially on small ranches in remote areas. In addition, profitable enterprises here not only have all the challenges found elsewhere, but must deal with the difficulties of cold, snowy winters, long and distant supply chains, sometimes unreliable food supplies, rugged terrain, inclement weather and far away veterinarian services.

Agrarian entrepreneurs in the mountains must innovate or die. As a result, here in Northeastern California, farms and ranches have developed and combined different approaches than used anywhere else in the world. For example: many of our producers are involved in a combination of farm-to-table and more traditional distribution models.

Many Plumas and Sierra County ranchers winter their cattle at lower elevations, often in the San Joaquin Valley or Sacramento Valley. This requires unusual partnerships and lease arrangements.

Surprisingly, with more people getting out of agriculture than into it, the Palmaz Family, known for the Palmaz Heart Stent, invented by Julio Palmaz, and Palmaz Vineyards in Napa, among other enterprises, in 2016 purchased Genesee Valley Ranch, just a few miles up the road from my home. The Genesee Valley Ranch was first homesteaded as the Hosselkus Ranch. The Hosselkus Ranch was historically significant to the area during the California Gold Rush as a stage stop and way station for travelers across the Sierra to the Central Valley and the rest of the California Gold Country. It was a cattle ranch predominantly, but also raised other livestock such as goats and hogs. The ranch changed hands a number of times after the original Hosselkus family owned it. Charles Clay and his family owned the ranch for most of the second half of the 20th Century, with Paul Neff purchasing it in 1992. It has been leased to cattle grazing off and on, but not run as a cattle ranch since the 1800s.

Cousins of the Napa Palmaz Family have been in ranching in South America since the 1940s. Julio Palmaz’ son Christian Gastón Palmaz said as a family they had always seen ranching as a healthy happy way to live. Christian remembers his time on ranches as a boy as some of his fondest memories. As a family they wanted a place to get away to and wanted to get back into ranching, but to do it differently than most commercial spreads and more like other small operations in the High Sierra. More importantly, Palmaz Vineyards had become known for sustainable and ecologically friendly practices at the Winery in Napa. The family wanted to continue that tradition by raising organic grass-fed and grass-finished beef, followed by potential diversification into other organic livestock and crops. In researching cattle breeds, they ran across Japanese Wagyu, a.k.a. Kobe Beef Cattle. One main advantage to Wagyu cows is that they are hearty and do well in cold and snow. This means the Genesee Valley Ranch does not have to send cows out to winter elsewhere. Wagyu is just catching on in the US. So far it is more popular in the Rocky Mountain States and in the Midwest. As of yet there are still few purveyors on the West Coast.

Besides the Wagyu Beef, Genesee Valley Ranch Manager, Michele Haskins, has a five-year rollout plan for a community gardens and a diversity of farm animals and other “natural” interdependencies and intercropping that will help fend off disease and other pests naturally. The Genesee Store, right on the ranch property, has now been completely converted into a full-service fine dining restaurant, with a state of the art kitchen, bathrooms, ADA access and other amenities. The Genesee Store serves Genesee Valley Ranch Grass Fed Beef, the main ingredient of many items on the menu. Ranch plans also include renovating the barns, creamery, stables and other outbuildings. Eventually they hope to make cheese at the Genesee Valley Ranch to be sold at the Palmaz Vineyards in Napa.

Genesee Valley Ranch is evolving to be just as high tech as the winery, which hosts the world’s first sustainable high tech wine cave with zero water waste. GVR uses aerial infrared technology to monitor pastures to move the cattle around thereby evenly grazing the native grasses and naturally keeping pests such as Star Thistle at bay. Meanwhile, the ranch hires local experts, cowhands and restaurant staff. Despite this focus on helping the local economy, directly benefiting local workers and letting local emergency EMTs and EVAC Helicopters land and take off at the GVR helipad in emergencies, a small handful of people in Genesee opposed the Palmaz use of their helicopter to travel to and from the ranch and to do their infrared pasture mapping. This minor dust up has all been resolved now. If you want to read more about it, you can do that elsewhere. I wrote a defense of the family myself in the local paper and in Plumas News. By far, the majority of people in Plumas County and in Genesee itself support the Palmaz Family and their cattle ranching outfit.

After I professed my support of the ranch and the family’s organic approach, the family invited me out to the big ranch house for more than one meal. Christian Palmaz and I went to lunch at Young’s Market in Taylorsville and other local hangouts as well. At one of our fun meet ups, I showed Christian my raw files that I had just photographed of the ranch. He was impressed. He also read and shared with the rest of his family one of my articles about my father Philip Hyde and his conservation photography that helped make many of the national parks of the West. Julio Palmaz sent me a photograph of himself reading Drylands: The Deserts of North America by Philip Hyde. How fun and cool is that? Meanwhile, when Christian saw my raw files and read my article about Dad, he said he wanted me to photograph for the ranch. He also wanted to acquire a license to use my previous landscape photographs of the area. I have been photographing Genesee since 2009. I was more than happy to have my images put to use for a good cause. Little did I know what a win it would be for my career, as well as for the ranch. The Palmaz marketing staff put my photographs up on the Genesee Store, Club Brasas Food and Wine Society and Genesee Valley Ranch websites. They also often use my images in other outreach and in articles in the mainstream press.

Genesee Valley Ranch has now been written up in a good number of national magazines and my photographs have been the main visual compliment to the articles. Forbes Magazine did a beautiful feature you can read online called, “How Tech Developed for a Vineyard Is Helping This Grass-Fed Cattle Ranch Grow,” by Bridget Shirvell. Two of my photographs appear in the piece, one as the header image. Foodie magazine favorite Food & Wine did an article headed with my photograph of the ranch manager connecting to the Wagyu cows (see above). Food & Wine appropriately titled the feature, “The Cattle at This Zen California Ranch Basically Run the Joint: Genesee Valley Ranch Takes Every Possible Step to be Extremely Respectful of Their Cows,” by Kristy Mucci. Southbay Magazine’s feature article, “Raising the Steaks” cannot be found online, but write-ups about it appear on the Palmaz Vineyards Blog, Genesee Valley Ranch Blog, Club Brasas Blog and on Moontide Media online. The luxury lifestyle magazine, Iconic Life, recently ran an article titled, “A Choice Cut: The Best of American Wagyu Beef,” by Laura Baddish. Iconic Life used five of my photographs of Genesee Valley and the Genesee Store. Golden State magazine also used four of my photographs in their article, “In the Hills That Sparked the Gold Rush, Genesee Valley Ranch Is Raising a Special Breed of Cattle.”

At the Genesee Store, when it opens inside again after the Covid-19 pandemic settles down, you can also view my landscape photographs of the ranch on slow rotation on a giant closed circuit TV while you enjoy their choice prime cuts of organic beef and other delicious natural and organic fare in sight of the mountains and green pastures where the Wagyu roam. Stop in some time at 7201 Genesee Road and have a bite or currently get a meal to go. You will be very glad you did. Call the store for hours and reservations at 530-280-0300. During the pandemic you can get curbside takeout and take and bake as well by calling or visiting Geneseestore.com.

Selling Out Environmentalists or Offering a Wake Up Call?

February 22nd, 2019

What Is the Best Way Forward? How Can We Begin to Attain Mainstream Buy-In to Collectively Reduce Carbon Use?

Expanded from an email originally sent to 45 neighbors 12-17-18

“Every Day Is Earth Day on My Ranch,” Indian Valley, Winter, Sierra Nevada, California, 2017 by David Leland Hyde.

Last July I wrote a blog post that turned out to be controversial, not because of what it contained, but because of how people interpreted it in relation to the rest of the contents of Landscape Photography Blogger, recently renamed Landscape Photography Reader, and people’s perception of the legacy of my father, pioneer conservation photographer Philip Hyde. Normally I find it a waste of time to draw attention to myself and whether people are understanding me or not, or whether they believe I do think or I should think exactly like my father. However, this is as good a time as any to clear up some misunderstandings for clarity and perspective as we move into the future direction of this platform and discussions here and elsewhere of why it matters.

The Hyde Legacy Mission Remains the Same

My mission statement did not change or waver during the last two years. It is available for all to read under the “Goals” tab above in the banner at the top of this page. Or to read it with one click now go to, “Hyde Fine Art Mission Statement.” My old and new blog readers and followers from all over the world have found and read it by the hundreds every day. I am mystified that those who made sniping comments or questioned my motives somehow missed it. This Mission/Goals statement is essentially a summary of Dad’s legacy, though there may be more nuances that come all along the way here at Landscape Photography Reader.

People sometimes ask me if I am happy, or if I am living someone else’s life, or they suggest that I ought to do whatever fulfills me. In some situations, these certainly are important concerns and suggestions. Following your bliss or your heart can be a useful idea or course correction if you have never done it. However, in this civilization, we all have perhaps followed our own desires a bit too much and not thought enough about the collective of all life on this planet, or about where we are headed and why. We have neglected, denied or ignored the big picture and pursued our individual happiness for many reasons, not least of which because we felt this easier to impact and manage.

My father’s goals in life were never about him. He was a man of service. What kind of service do you offer each day? How are you helping? What are you doing to make the world better? These are the kind of questions he tended to ask himself. His priorities were God, family, nature, and photography, in that order. My mother, self-taught naturalist Ardis King Hyde, filled in the social piece with her priorities being God, family, nature, and community.

Where the Controversy Started and the Value of Self-Evaluation

The blog post, “How Environmentalists Get in Their Own Way,” came out of a number of experiences I had in the last few years and some actions by a small few of my neighbors in the Northern Sierra in Plumas County. Even more controversial, was an opinion piece called, “In Defense of the Palmaz Family and Genesee Valley Ranch,” that I wrote for the local newspapers: Feather River Bulletin, Indian Valley Record, Chester Progressive, Portola Reporter, Lassen County Times and Westwood Pine Press with the online version appearing on Plumas News under a slightly different title.

“It seems to me that the good the Palmaz family is doing for the land far outweighs any impact from landing a helicopter,” said a prominent progressive property owner in Quincy, California, the Plumas County Seat, after he read the article and the 109 thoughts from readers at the end. “The comments get a little ugly, but they are a fascinating study in human psychology,” he said.

After I wrote the article for the local newspapers, a rumor began to circulate that I had “sold out environmentalists” by taking the position I did and pointing out the flaws in the logic of certain local activists in the newspaper. Sometimes people, including myself, have a hard time taking criticism, whether constructive or not. However, sometimes a review of current methods can help anyone fine-tune and improve. Self-evaluation can help you discover blind spots and areas where you may not be getting the results you want, making you far more effective and efficient in the long run.

Why and How Environmentalists Have Failed

Environmentalists individually and environmentalism as a movement, have both had some major successes, especially in the 1960s and 1970s when my father’s photography played a major role in the development of the modern environmental movement, and while land conservation enjoyed the most popularity and support from the general public. However, the same methods and approaches that worked then do not necessarily work now. More importantly, the methods that did NOT work then, work even less now. I suggest anyone who is serious about truly making a difference and not just appearing to do so enough to make yourself feel better, make a study of Dad and his associates, Ansel Adams, Eliot Porter, Wallace Stegner, David Brower, Martin Litton and many others and their methods and all other successful strategies for making real change and attaining significant impact. The last 20 years have seen environmental law weakened, water and air safety regulations undermined or revoked, the dismemberment of the Environmental Protection Agency down to a shadow of itself, not to mention little to no major advances or wins in the movement. Stopping the second half of the Keystone XL Pipeline through the US has been the largest environmental achievement of the new Millenium. Even major environmental leaders have declared the Death of Environmentalism or the Death of the Environmental Movement? Two other leaders, even wrote a follow-up book on the subject reviewed by the New York Times and called Break Through: From the Death of Environmentalism to the Politics of Possibility. Meanwhile, over 70 percent of Americans in polls say they care about environmental issues. Why the disconnect? What is missing? Can it all be blamed on corporate spin and criticism by Right-Wing politicians?

The Far Right Smear Campaign

Certainly, Right-Wing extremists have been smearing and labeling the green movement as the new Red, ever since the Reds were no longer a threat after the Berlin Wall fell and the U.S.S.R. disbanded. Right-Wing media and talk show hosts have been likening environmentalists to the devil, Satan and their followers. This tactic has worked to large extent. Still, there must be effective ways to remind conservatives across the spectrum that Republicans played a major role in the establishment of modern environmentalism. President Nixon and his cabinet oversaw the passing of most of the 20th Century’s most significant environmental laws. Beyond law though and even more fundamental, Republicans, Democrats, Independents and all others like to eat safe, unpoisoned food and drink clean water.

Even so, Environmentalists, including myself when I still called myself one, generally have failed to persuade society as a whole to mobilize regarding a number of disastrous environmental and human health issues, the foremost of these being Climate Change. Our politics have so become polarized and environmentalists have often taken positions just as extreme as their opponents that obtaining mainstream buy-in appears close to impossible regarding action to stave off the melting of the Polar Ice Caps. We need to get people more interested in how they can do more and why it matters, rather than vilifying various people and organizations and telling them they are wrong, especially when what they are doing may have been a way of life for many generations. Nobody is going to change overnight, especially if they are put down or marginalized. Think about it in your own life. Do you tend to want to change when someone tells you what you are doing is wrong?

While Out on the Land Photographing Ranches and Farms, I Ran Across A New Concept

One subsection of this I am currently making my focus for research and future publication is Agriculture. Despite ingrained beliefs among the anti-beef lobby that all meat is bad for the planet and that Industrial Agriculture is a major contributor to Climate Change, new and ongoing research is starting to show that small, ecological agriculture is the most effective way of counteracting the ills of Industrial Agriculture and feeding the whole world. Animal waste is not only one of our biggest problems and greenhouse gas contributors, it is also one of the best ways to regenerate soil. The seeds of the solution are within the problem.

I highly recommend that anyone who cares about keeping our Earth liveable for people and the other life forms on which we depend, anyone with an open mind and anyone who puts our continued future above any ideology such as environmentalism, veganism, and so on, if solutions are more important to you than maintaining your current world view exactly as it is, read the book, Defending Beef by Nicolette Hahn Niman. In Defending Beef, the author, an environmental lawyer and former vegetarian, not only makes the case that cattle can be raised sustainably, but that overall, depending on how they are managed, they can have a net positive impact on our atmospheric carbon problem by taking carbon out of the air and sequestering it in the ground. Cows are not only one of the best ways to rebuild our depleted soils, but they can be one of the best ways to slow down and possibly reverse Climate Change. This is not greenwashing, not Beef Industry hyperbole, but statistical fact backed up by studies and research from all over the world. One of the frontrunners of these innovations is Allan Savory, who wrote Holistic Management: A Common Sense Revolutions to Restore Our Environment, and explains his world-renowned system in his TED Talk, How to Fight Desertification and Reverse Climate Change.

A Recipe for Optimism and My Philosophy

Also, for anyone who has become pessimistic about the future of the world or who is afraid to slip into pessimism, I highly recommend reading The Upcycle by William McDonough and Michael Braungart for a fresh perspective on how radical innovation can change how we use everything so profoundly that it is possible we could eliminate pollution, repurpose waste and keep our water plentiful and pure. For more on how we can change not just policy, but our consciousness and thus have the biggest impact on healing the planet, I suggest the audio CD: Miracles for the Earth by Sandra Ingerman.

For the few who may still believe I am not acting in environmentalists’, humanity’s or nature’s best interest, here is your chance to find out what I really am doing, saying and writing on these subjects, why it is being followed in over 70 countries and why many sites have touted Landscape Photography Reader as one of the best conservation photography blogs in the world:

I Would Apologize Too: A Letter To Mother Earth

Mission Statement: Goals for Landscape Photography Reader/Philip Hyde Photo/Hyde Fine Art

Art, Earth and Ethics 1 – The Abuse of Nature and Our Future

Art, Earth and Ethics 2 – Climate Change, Religion, John Muir and Leave No Trace

How Environmentalists Get In Their Own Way